Social Marketing Spend

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What do I get for my monthly ad budget?

We understand you want to know how your managed social ad budget is being spent, so we have put together the following charts. They illustrate the kinds of ad strategies and the typical allocation of budget at various spend levels.

The information is provided to show you the options and opportunities available to reach, engage and activate prospects and members through targeted social media advertising as a key element of a proven successful local franchise social marketing program managed by CWI.

Per Month ($)

  • New Prospect: Try Us Free (Facebook) $270 45% 45%
  • Competitor Conquest (Facebook) $150 25% 25%
  • Promoted Posts (Boosts on Page-Facebook) $90 15% 15%
  • Brand Awareness (Facebook) $60 10% 10%

Estimated Reach: 10k-15K

Per Month ($)

  • New Prospect: Try Us Free (Facebook & Instagram) $360 20% 20%
  • Advanced Targeting: Fan Match, Friends, (Facebook) $120 10% 10%
  • Competitor Conquest (Facebook & Instagram) $240 20% 20%
  • Video Promo–(monthly offer, production included (Facebook) $240 20% 20%
  • Promoted Posts (on Page-Facebook) to Fans $180 15% 15%
  • Brand Awareness (Facebook) $120 10% 10%

Estimated Reach: 25k-35K

Per Month ($)

  • New Prospect: Try Us Free (Facebook & Instagram) $400 20% 20%
  • Advanced Targeting: Fan Match, Friends + Prospect Matching (Facebook) $200 10% 10%
  • Direct Lead Capture Ads (Facebook) $400 20% 20%
  • Video Promo–(monthly offer, production included (Facebook) $400 20% 20%
  • Competitor Conquest (Facebook & Instagram) $200 10% 10%
  • Promoted Posts (on Page-Facebook) to Fans $150 15% 15%
  • Brand Awareness (Facebook) $200 10% 10%
  • Yelp search ads $100 (requires opt-in) 5% 5%

Estimated Reach: 55k-60K

Per Month ($)

  • New Prospect: Try Us Free (Facebook & Instagram) $520 20% 20%
  • Advanced Targeting: Fan Match, Friends + Prospect Matching (Facebook) $260 10% 10%
  • Retargeting social ads to local web site visitors $390 15% 15%
  • Direct Lead Capture Ads (Facebook) $650 25% 25%
  • Video Promo–(monthly offer, production included (Facebook) $390 15% 15%
  • Competitor Conquest (Facebook & Instagram) $260 10% 10%
  • Promoted Posts (on Page-Facebook) to Fans $260 10% 10%
  • Brand Awareness (Facebook & Instagram) $260 10% 10%
  • Yelp Enhanced Profile + search ads $130 (opt-in) 5% 5%

Estimated Reach: 85K-90K

Facebook Reach means how many unique people in your target area you should expect to reach with the budget tier. These are estimates that will vary by location, population and target parameters.

Need an estimate of how many social profile users are reachable within your city or within a radius of your club?  Contact us for a free geo reach analysis.

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