CWIP™
What is a CWIP™?
It’s a Creative Word and Image Post. On cwi.me it’s blog posts about us. Message focused, relevant, dynamic content in quick bites, posted with frequency and target audience motivation. But on your site, or on your social networks it’s posts about you.
Supercharge your business with a CWIP™ campaign.
We help define and manage the content to keep your name, your brand, your message fresh and relevant to your audience. Some may call it a Ghost Post, or a Phantom Post, but we call it a CWIP™ because we make sure it gets results with your message by reaching your audience creatively and relevantly.
It’s easy to CWIP™ your business into shape with CWIP™ ER
CWIP™ ER (editorial response) services are directed, managed and delivered by the CWI team on your behalf, with a dedicated CWI Content Manager, or optionally we provide to you the content to fuel ongoing campaigns through simple text downloads to you that can be posted and managed by you or your existing staff on your social networks, blogs and target industry discussion boards.
CWI believes in defining strategy, message and developing an execution plan in tandem with your involvement. We advise, write copy, produce video and when it makes sense for your brand and your business, we recruite and manage outsourced service providers who can save time, increase effectiveness.
Build your brand and your business online without wasting time and wasting opportunity.
Why Outsource to CWI?
- Content Creation – CWI helps find the right words to communicate your message, and we help you find your voice to ensure relevance and keep it on track to grow relationships that will grow your business. CWI will take on the message focus and copy polishing that ensures your communication is personal and in your own voice.
- Friend Requests – Research Content –Bookmarking Submissions – Your CWI content manager will monitor, clean-up and keep your presence in line with goals.
- Audio and video – Creative strategies, and the skills and production support to ensure your brand, your message is communicated with relevance, impact and the right balance of production to match.
- Brand monitoring – CWI Content Managers will monitor your brand mentions and jump in to respond with timeliness and message focus to ensure your voice is heard above the noise.
- Blog and fan page development – Have a presence with purpose. Use the most popular tools of web 2.0 and emerging web 3.0 to manage brand, nurture relationships, develop leads, promote, market and ultimately close business. It’s nice to be popular, but it’s more important to be effective.
- Software and IT management - We’re about content and marketing stragegy, but sometimes you need software and IT support to connect the dots. CWI Partners have the technical skills to develop commerce, blogging, video, audio enhancements to your online presence, and look after your software upgrades, data backups, security, and so on and you will be able to relax knowing it is all taken care of.