Education & Awareness
Managing Change, Achieving Results with Creative Word and Image:
From entrepreneurs with a dream to the corporate boardrooms of the world’s most recognizable brands, CWI content and strategy solutions deliver results.
CASE STUDY: Create fresh awareness and memorable education of features & benefits of established service insitution.
Client: Regional Finanancial Institution/Credit Union
Objective: A vehicle to attract new organizations as clients, and to increase awareness of services to existing customers in a creative and memorable way.
Result: Increased deposits and increased traffic to web site.
CASE STUDY: Education and Awareness: Counseling Services
Client: Non-profit Medical Hotline
Objective: Build awareness of phone counseling services
Creative: Testimonials from patients and volunteer counselors to tell a heartfelt story
Media: embedded within organization web site, main page; posted to group discussion page, distributed via sharing, and to target interest lists within an email campaign message.
Results: Awareness increased significantly, tracked by increased phone response, and requests for additional information by email and mail.