Service Marketing
Managing Change, Achieving Results with Creative Word and Image:
From entrepreneurs with a dream to the corporate boardrooms of the world’s most recognizable brands, CWI content and strategy solutions deliver results.
CASE STUDY: Business Consulting Service Marketing
Objective: Introduce consultant’s business networking approach
Creative: Fast-paced video montage using graphics and stock images as opening to animated power point presentation with additional embedded video elements. CWI worked with the client to define and brand the individual service components, as well as to produce the video, write the presentation script, produce the powerpoint, coach the presenter, and survey audiences following initial presentation.
Venue: Live presentation with video and audio at industry informational meetings and as an on demand recorded presentation via webex, with hosted live Q and A and as a streaming video presentation on the client’s web site.
Results: Consultant attracted new business, increasing revenue by 25% after integrating video into pitch and expanding reach beyong the live audience by developing the online streaming version.