Managing Change, Achieving Results with Creative Word and Image:

From entrepreneurs with a dream to the corporate boardrooms of the world’s most recognizable brands, CWI content and strategy solutions deliver results.

Case Study–New Idea/Product Pitch: Entrepreneurial Start-Up

Client: Hair Product

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Objective: Pitch new hair color solution to major cosmetics company

Creative: Young, hip positioning of principal’s hair industry experience and business savvy

Venue:  Preview streaming link shared on target audience group sites to create awareness of need for solution, which helped to secure appointments with major cosmetics manufacturers and marketers, full video embedded with live business presentations, provided as a leave behind DVD and sent within follow up emails.

Results: Won contract with major cosmetics manufacturer