Brand Image
Managing Change, Achieving Results with Creative Word and Image:
From entrepreneurs with a dream to the corporate boardrooms of the world’s most recognizable brands, CWI content and strategy solutions deliver results.
Case Study–Product Marketing: Pharmaceutical
A pharmaceutical company seeking to drive sales by connecting emotionally and cementing its reputation as the leading provider of treatment for a particular condition turned to CWI to produce a video that showed the challenges and triumphs of patients dealing with the disease and helped by a unique program supported by the company.
Media: Syndicated video streaming to web medical sites, and physician information sites. Distribution via e-mail streaming link and DVD by request, to physicians for playback in their offices. Segment was also shared with patient community of interest via opt-in group distribution list promoted by company in its advertising and traditional marketing campaigns.
Results: Significant spike in patient and physician interest and usage exceeding forecast sales demand in two consecutive quarters following debut of the video.