Employee Education
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Case Study–Internal Employee Education: Fortune 100
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Client: Global Brand
Objective: Educate internal audience
Creative: Informational Feature story profiling employees behind companywide green initiatives
Venue: Shown at internal meetings for national sales force, and at annual customer meeting, with additonal internal video distribution via company intranet and e-mail to employees and customers throughout North America.
Results: Awareness and motivation for new initiatives through effective and memorable information sharing across the organizaton; Increased recognition of individuals responsible for the program and the potential.