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Case Study–Customer Loyalty and New Account Growth: Financial Institution

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Client: Financial Institution

Objective: On milestone anniversary of institution, a campaign to reinforce customer benefits, foster loyalty of existing customers and generate new account opens .

Creative: Customer testimonials, woven into historic retrospective, reinforcing themese of historic dependability, and dedication to customer loyalty and satisfaction.

Venue: Shown at annual meeting, in financial institution branches kiosks and monitors and streamed on website as a click to open a new account promotion.

Results: Immeasurable goodweill along with an increase in new accounts directly attributable to video as tracked by promotion code.