Managing Change, Achieving Results with Creative Word and Image:
From entrepreneurs with a dream to the corporate boardrooms of the world’s most recognizable brands, CWI content and strategy solutions deliver results.
CASE STUDY: Search Engine/Lead Capture/Targeted by Interest
A keyword search adwords campaign and direct target e-marketing campaign to to generate awareness and new prospects from within the hospitality, catering and culinary industry.
Keyword Lead Capture --Click to go to campaign LIVE
Media: Google adwords, Yahoo, Bing, via email with trackable link to database of predominantly catering and culinary prospects, developed through lead capture, and professional association membership sites.
Second-tier stategy: opens and click data fueled follow-up, targetted email campaigns developed by contact type promoting specific benefits of wholesale account registration , increasing the company's prospect database by more than 1ok industry and resulting in approximate 25 new resellers per week over a 4 month period.
Result: Trackable sales of $100,000.00 to date attributable to new leads and recipients of e-marketing who clicked to watch the video.
NOTE: Susan and Michael Shoer of CWI are also the founders of Ice Caters. This example is shared here to illustrate the experience, marketing and techniques we use for our own entrepeneurial business to create awareness, demand, attract investment, generate sales and manage the business. In other words, put our ideas into action. Especially when our own money is involved. 