Business Development
Managing Change, Achieving Results with Creative Word and Image:
From entrepreneurs with a dream to the corporate boardrooms of the world’s most recognizable brands, CWI content and strategy solutions deliver results.
CASE STUDY: Business Development: Growth Capitalization
A video distributed via target e-mail with embedded video to generate interest among industry partners and potential investors in niche industry business.
Media: Embedded streaming video with trackable links sent by email to high level industry contacts and prospective private equity funding sources.
Result: Contributed to the company’s success in closing $2.06M in investment funding, and leading to the company being merged with an established company in the traditional ice design business.
History: The principles of CWI founded Ice Caters LLC in 2005, creating the brand, developing the market, powering the e-marketing, producing videos and supporting social media initiatives to launch and grow the business, which today is a recognized and trusted brand serving the hospitality, special event and beverage marketing industries with ice products. For More go to Ice Caters.