Results
Managing Change, Achieving Results with Creative Word and Image:
The leading furniture brand turned to CWI to illustrate and communicate the results of its brand critical customer segmentation research. We created a film-noir parody video that not only received rave reviews at the national sales meeting, but has since become a component in continuing training and education. RESULT
We boosted spirits and reenergize a low morale marketing team amid a challenging economic period by creating upbeat “music videos” capturing humorous behind the scenes dynamics of team members performing together. The client had planned to eliminate video production from its next meeting, but thought differently following the success of this meeting. RESULT
A pharmaceutical company turned to CWI to motivate and train its sales force through scripted video presentations, that got laughs, were consistently applauded for their relevance and balanced the need for clarity and technical accuracy. We consistently help define core messages with a balance of clarity, tone, relevance, visualization and humor. RESULT
A keyword search adwords campaign and direct target e-marketing campaign to to generate awareness and new prospects from within the hospitality, catering and culinary industry. RESULT