Budget estimates based on scope and assumptions per proposal

Proposal date: August 21, 2018

Changes in scope and assumptions may impact estimates.

Development Phase Budget Factors:  $8,500.00 allocation

 

  • Project Management 15% 15%
  • Creative Development (Video Treatment) 20% 20%
  • Web Design, Build, and Copywriting 25% 25%
  • Chef Pano social brand build out 20% 20%
  • Research, writing and content creation (base story and KS campaign) 20% 20%

Kickstarter Video Budget estimated allocation  $12,500.00 – $15,000.00 (assumes no studio rental)

 

  • Production Management 15% 15%
  • Campaign and Offer development and testing (included above) 0% 0%
  • Location Production (2 cam, audio, lighting) and Producer (3 locations, 1.5 days) 50% 50%
  • Edit-Post production/Graphics/Animation 25% 25%
  • Food Stylist/Prep/Coordinator 5% 5%
  • Make-up/Props 2% 2%

90 Day Media Budget (Social-Video Ads)

 

  • Digital Media Budget for Facebook/Instagram/YouTube 70% 70%
  • Campaign Creative 15% 15%
  • Ad Management Tracking/Analytics 15% 15%