Local Smart Mobile
The nation’s leading print advertising platform for real estate agents to reach consumers, was introducing a new suite of digital support services. The challenge was to explain the benefits, simplicity and value of the integrated services, while also uniquely positioning the brand mission.
Introducing the Local Smart Mobile branding, and the solution as “marketing you” to establish a unique position, CWI designed and produced an explainer video and a follow-on series of vignettes that were used in presentations, web and social to introduce the offering, as well as provided to local market owners to use as a selling tool.
A multi platform video campaign
To introduce program to local publishers
To provide them with sales tool
To support training and use