Best Social Media Posts
From the world wide web of blogs, here are the best posts about social media and related strategy as of today:
Social Media: Getting Started
- Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.
- The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing. And… Brian Solis is the most eloquent writer I have ever seen in the blogosphere. This post is really poetry, as are all his other writings and blog posts.
- 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. It’s definitely a worthwhile read.
- Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic. But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard!
- How Big Brands Can Start Testing Social Media (Conversation Agent): It’s really not that hard to get into social media marketing. It just requires a small shift in mindset.
- Why Social Media is Scary (Steve Radick): Why is social media scary? There are challenges to be overcome by junior employees, developers, managers, and even senior leadership. Steve Radick tackles them all in this post.
- The ABCs of Online Networking (Your Job Stop): I love Joanna Lord’s article — every single letter of the alphabet has an application in online networking. Don’t overlook these — at least consider them!
- What Social Media is and What Social Media is Not (Louis Gray): So many people don’t get what social media is. Mike saves the day by straightening them out.
- Is it Too Late to Catch Up? (Seth Godin): Seth Godin suggests ideas that will make social media slowly work for you as an organization.
- Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success.
- 6 Steps for Creating a Social Media Roadmap and Plan (Green Marketing 2.0): Lorna Li writes very introductory post on what social media is and what you can do with it with some great insights.
- A Corporate Guide for Social Media (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace. Have a read and see for yourself.
- 20 Ways to Drive Leads Through Social Media (Kyle Lacy): Here are some of the things you can do to start seeing some movement in this thing they call “social media marketing.”
- 10 Tips for Social Media Marketers (PR Squared): Todd Defren tells you how to jump into social media marketing. What can you do today?
- How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further.
Social Media: Implementation and Execution
- 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place. Good thing he proposes how to fix them also!
- Two Approaches: Shotgun vs. Laser (Web Strategist): There are two (of many) approaches you can take in your social media strategy. Which approach best suits you?
- How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples.
- Ways to Be Human at a Distance (Chris Brogan): Chris Brogan always talks about how businesses can be human again. So what are they to do? He breaks this article into some of the basics of presence, how to converse, how to add multimedia to those conversations, and the topics of conversation.
- How to Manage Successful Social Media Promotions (Mashable): How can you get feedback from social channels to offer exclusive deals to your followers on social media communities? Read this Mashable guide.
- How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry.
- The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do.
- 10 Creative Contests Powered by Social Media (Mashable): You can use social media to do many things: build community, make business decisions, and more. Let a contest help make these ideas a reality.
Social Media: Small Business
- Why Small is the New Big in Social Media Marketing (Jonathan Fields): Jonathan Fields explains why small businesses have a real advantage over large ones when it comes to biting the social media bullet. This is a great read.
- 5 Advanced Social Media Marketing Strategies for Small Businesses (Mashable): Here are five techniques proposed by Samir Balwani that go beyond the mere social media presence, including contests.
- How to Promote a Small Business Website (Small Business Trends): This article isn’t totally social media focused, but it’s part of it. If you want to market a small business website, social is just part of your overall marketing mix.