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CWI is tackling the youth brand challenge on behalf of Smart Mouth Pizza. The company’s in school pizza program brings good pizza–nutritious ingredients, fresh made together with a brand that gets 13-17 year olds talking.
The marketing strategy includes the creation and launch of a scholarship program, student brand ambassadors and a dual social media strategy, building brand in school and supporting the good work of lunchroom staff.
CWI partners with digital media services provider to deliver creative for youth marketing video content for facebook and other media for a major PDA manufacturer and wireless services provider.
Targeting the 50+ demographic for a lifestyle brand publication, CWI develops a CWI Brandcast of reality travel video programming for a web portal to be client branded, with storylines dramatizing the informational benefits of the publication to the target audience.
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