Social Marketing

CWI is tackling the youth brand challenge on behalf of Smart Mouth Pizza. The company’s in school pizza program brings good pizza–nutritious ingredients, fresh made together with a brand that gets 13-17 year olds talking.

The marketing strategy includes the creation and launch of a scholarship program, student brand ambassadors and a dual social media strategy, building brand in school and supporting the good work of lunchroom staff.

CWI is excited to be coaching an all star team of media and development professionals, athletes turned talent to develop a field to future athlete media development program.

The Media Playbook Positive Performance Program, developed by Creative Word and Image Inc., in association with Talent Dyanamics and Gil Tyree’s PositivePub organization is designs to help great college alumni athletes develop the skills, their personality, their brand and their contributions to their teams, their schools, their conference and their community.

Download Preview of the Program

CWI is about to embark on a mission to discover how to make the most of 12-24 hour in key European cities with no advance planning. We’ll simply be armed with a Michelin Green Guide. Follow @europetravelexp while we are there and watch for the resulting video segments as components of upcoming the Michelin Travel & Lifestyles social media campaigns.

 CWI partners with digital media services provider to deliver creative for youth marketing video content for facebook and other media for a major PDA manufacturer and wireless services provider.

 Targeting the 50+ demographic for a lifestyle brand publication, CWI develops a CWI Brandcast of reality travel video programming for a web portal to be client branded, with storylines dramatizing the informational benefits of the publication to the target audience.

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