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CWI is tackling the youth brand challenge on behalf of Smart Mouth Pizza. The company’s in school pizza program brings good pizza–nutritious ingredients, fresh made together with a brand that gets 13-17 year olds talking.
The marketing strategy includes the creation and launch of a scholarship program, student brand ambassadors and a dual social media strategy, building brand in school and supporting the good work of lunchroom staff.
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Do you know which global brand has the distinction of having the longest continual use of an iconic brand mascot? Hint: his name translates as “drink up” and you’ve seen him more than any other corporate icon in the world on signage, product labelling, advertising, on tv and even in the movies. CWI knows about the power of this personality because we create video using this character that is a key component of their sales motivation strategy for their North American sales teams and dealers. For authorized access to view this video, please contact us at connect@cwi.me
Vintage fashion line set to launch in Q2 ’10 with branding creative and marketing strategy by CWI. Focused on original fabric and quilt remnants from the Great Depression era and before, the creative for these fashion-forward and green-focused items centers on the “stories” of those who overcame economic challenges with grit, thrift and hardy American spirit.
Marketer of unique ice products for food and beverage industry gains foothold through targeted keyword search videos that drive traffic to the ecommerce website and encourages sampling and ongoing wholesale accounts.
CWI partners with digital media services provider to deliver creative for youth marketing video content for facebook and other media for a major PDA manufacturer and wireless services provider.
Targeting the 50+ demographic for a lifestyle brand publication, CWI develops a CWI Brandcast of reality travel video programming for a web portal to be client branded, with storylines dramatizing the informational benefits of the publication to the target audience.
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