Michael Shoer

Chief Brand Builder and Strategist at CWI, offering clients a media and marketing approach that draws on television content, audience development and production skills in tandem with leading edge social, search, streaming strategies and approaches.  Michael is recognized in multiple industries as innovative, passionate and a trend leader in marketing and business.

Michael is a serial entrepreneur in his own right, having founded and led several start-up content and marketing-centric companies, over the past 13 years following a 20+ year career in television news production, management and consulting.  

Experience details: Founderand CEO at Ice Caters, where he invented the idea of manufacturing and marketing packaged ice products and has built a nationally recognized, market leading brand within the hospitality, catering, culinary and beverage marketing industries.  Founder and creator of the SweepsFeed syndicated television news service that provides local television and digital media clients with audience relevant, high quality targetted promotable content.  Along with Susan, Michael was among the early producers to launch CNN2 (Now HLN) and at CNN was Executive Producer and Producer of the highest profile early evening and prime time news programming from 1982-1987.