About Us
CWI is not about one size fits all deliverables. We’re about creating marketing communications content solutions customized to your organization, your team, your corporate culture. The CWI creative process begins by getting to know your business and your stakeholders, to develop solutions that will deliver results. We’re writers and content developers first and foremost with a mission to the right creative, the right words and the right images.
Our team brings decades of television news and programming, production, scripting, marketing, promotion, corporate messaging and business leadership experience to each and every CWI solution.
We’re the team that Yahoo turned to when they needed video content for their largest advertisers, We’re the team that drives the marketing communications for the North American sales effort for a global brand tire maker, We’re the team that created the video content service that hundreds of television stations rely upon to help them increase their ratings with original consumer investigative reports.
That’s why can say we create content that connects.
What resonates with Baby boomers is not always meaningful to Millennials. Humor can be the great equalizer, appealing to a broad audience and presenting information in a memorable way. Emotion can be the key to conversion to your brand, product or service. Credibility and intelligence are essential ingredients in the recipe for relationship that is essential to establish digitally and often globally in today’s real world.
We know how to tell your story in a way that will reach, resonate and result in your message connecting with your customer, your audience.
We strategize on the best, most cost-effective delivery and distribution platforms from an ever-evolving global network of solution providers. We’ll work together to find the best solutions, but what defines the CWI approach is the skill and experience to ensure that your voice is heard above the noise, clutter and chaos. And for that, your business marketing communications must begin with the basics.
The right Creative. The right Word. The right Image. For your brand, your company, for you!
Michael Shoer
Marketing Strategy and Brand Content Director
