Social-Digital Strategy For Locations
A young and fast growing fitness franchise with a largely regional footprint needed an aggressive and effective strategy to open new locations in new markets in a fast and flexible way.
The national expansion required both brand awareness and hyper local relevance to establish a strong community foothold in such a highly competitive business growth category.
Our local strategy is now S.O.P.
Localize Your Franchise
CWI worked closely with corporate marketing to develop a branded location strategy that includes brand awareness, location presence, early lead acquisition, managed content, targeted advertising across social, digital and mobile channels. The success key for franchisees is the collaborative teamwork to ensure consistency, responsiveness, reputation management, franchisee coaching and most critically a way to measure and report real and tangible business results.
Teamed To Succeed
Avg % Leads from Social
Increasing Social Leads
Facebook Check Ins
Franchise Location social profiles supported by CWI represented 5.9 social check-ins, and a combined total of 106, 900 page likes as of 12/15/2015.
68.8K unique users engage with the brand through CWI managed location profiles.
The Impact of Targeting
More than 54% of all social brand impressions came as a result of digital-social targeting campaigns based on location proximity, prospect demographics, interests and competitor conquest campaigns managed by CWI.