Today Local Is Everything.
Tip O’Neill said “All Politics is Local,” and he was right. In today’s social, digital, geo, demo world we say “All Marketing Is Local.”
In the olden days of social media, brand down strategy worked. Establish a strong brand relationship and the glow cast upon each store would drive customer traffic and sales. Not so much today. Sure a strong and consistent brand story that resonates with customers is critical, but where it matters most is how the brand embraces the local sensibilities that create “relevance” and engagement.” In other words, meaningful, measurable business activity.
Social advertising is powerful in large part because of the ability to target by location, interest and core demographics. Every location is different because the people who live there may differ from the people who live near another location.
Brands and businesses who do not invest in true location social and digital strategies will sink to the bottom in awareness, reach and relevance to the local consumer.
All Business is Local
So Your Marketing Should Be Local
Mobile Marketing Boosts Sales By 50%
More than 80% of your online traffic is likely from mobile users on the go.
Rebuilt From the Inside Out
Targeting prospective customers by time, day, interest as well as proximity, age and gender.
Extensive Demographic Studies
Are no longer necessary, you have the power of insights, analytics, click, call and capture tracking.