The Challenge

In the olden days of social media, brand down strategy worked.  Establish a strong brand relationship and the glow cast upon each store would drive customer traffic and sales.  Not so much today.  Sure a strong and consistent brand story that resonates with customers is critical, but where it matters most is how the brand embraces the local sensibilities that create “relevance” and engagement.”  In other words, meaningful, measurable business activity.
 

The Solution

Social advertising is powerful in large part because of the ability to target by location, interest and core demographics. Every location is different because the people who live there may differ from the people who live near another location.

Brands and businesses who do not invest in true location social and digital strategies will sink to the bottom in awareness, reach and relevance to the local consumer.