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When Fine Art Dealer and Gallery Owner Candace Kaller’s cell phone rang early afternoon in New York City last September, she answered a call that changed the course of her life forever. The call was from nurse in Atlanta trying to verify whether the Jane Doe that was on life support in the hospital’s intensive care unit was her daughter. The 23 year had been hit by a car 30 hours earlier and had suffered traumatic brain injury. Within a few short hours Kaller was at her daughter’s bedside in the ICU, where the daunting responsibility of becoming her daughter’s primary care giver took precedence over all else. Candace has remained by her bedside for the past four months while her daugher progresses on the long road to recovery and the expectation that she will be able to lead an independent life someday in the future.
Today, with strategy and support from CWI Kaller Fine Arts is evolving from a traditional high touch personal service business to a higher profile online gallery and emerging web commerce and social networking force in the fine arts community. Today, Sarah is just weeks away from returning home for continued outpatient therapy, and Candace will be able to concentrate on the ongoing care needs while the Kaller Fine Arts business carries on.
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Do you know which global brand has the distinction of having the longest continual use of an iconic brand mascot? Hint: his name translates as “drink up” and you’ve seen him more than any other corporate icon in the world on signage, product labelling, advertising, on tv and even in the movies. CWI knows about the power of this personality because we create video using this character that is a key component of their sales motivation strategy for their North American sales teams and dealers. For authorized access to view this video, please contact us at connect@cwi.me